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Report: Chinese 'sea Amoy' (ie, cross-border shopping) Consumer rapid growth momentum in 2015, the total amount of shopping this year increased six-fold in the Amazon sites worldwide than in 2014. From the point of view preference items, Beijingers love to buy air purifiers, Shanghai people prefer formula. Hong Kong, 'South China Morning Post' website reported December 11, December 10 amazon China issued the 'Cross-border E-Commerce Trends Report 2015' report is based on Amazon 'overseas purchase 'and' global business 'data of these two platforms, respectively, from China Chinese consumers and sellers of cross-border historical development, geographical distribution, brand and category development aspects and user behavior analysis and interpretation. What China cross-border consumers are most concerned about? Data show that the 'price' and 'quality' are the two elements that they are most concerned about, where men are more concerned about the price, women are more concerned about the quality. Consumers Jiangsu, Beijing, Guangdong, the three regions most concerned about what is 'authentic', compared with Shanghai, Beijing, Shandong and consumers care more about price. According to sub-regional, cross-border coastal consumers keen online shopping. Overseas shopping top ten cities, namely Beijing, Shanghai, Hangzhou, Nanjing, Shenzhen, Chengdu, Wuhan, Guangzhou, Ningbo. Chinese consumers 'sea Amoy' Buy what favorites? According to the 2015 'overseas purchase' turnover ranking shows: Beijingers love to buy air purifiers, vacuum cleaners, water filters, Shanghai people prefer formula. Hangzhou people like to buy brand watches, Nanjing people like to buy Beauty Supplies, Shenzhen people love to buy a computer. Amazon refers to the Chinese 'sea Amoy family' getting younger and younger, highly educated, high-income characteristics. Nearly 80% of all consumption concentrated in the 35 years of age, over 90% have a bachelor degree or above, more than 5 percent of users have more than 5,000 yuan monthly income level. The Guangdong Province, the 'sea Amoy family,' the youngest, aged 19 to 25 years old up. Amazon's growth in 2012, 'global business' project in China on the line, after three years, the international market is 13 times the number of Chinese seller, the seller has the number of broken million. According to Amazon's data show that China's inland areas gradually to the seller's location radiation from the southeast coast of the southeast coastal areas is still a 'global business' the main force.