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Newspaper reporter Wu Hongli Fanrui Modern Society 'in taste' fades? Expert: New Year customs change January 26, 2012, the fourth day of the first month of Chinese lunar Year of the Dragon, the Beijing Folk Literature and Art Diàn temple folk performances attracted many people. Zhang Qin agency issued photo Phone lowest satisfaction, according to Xinhua News Agency, one for refrigerators, air conditioners, washing machines, televisions, mobile phones top-five a total of 59 brands of home appliances, 14 provinces and cities nationwide survey of users, user satisfaction, household electrical appliances in a more satisfactory level user satisfaction levels refrigerators, air conditioners and washing three white products is higher than the television, mobile phone users in the lowest satisfaction. The survey, conducted by the China Quality Association, the evaluation of the object is 2014 to 2015 the market share of high brand, including refrigerators, air conditioners, washing machines, mobile phones, each with 12 brands, 11 television brands, 59 brands, the select the brand market share of about 90%. Select user survey covering Beijing, Shanghai, Guangdong and other 14 provinces and cities. Index System survey covered brand image, perceived quality, perceived value, satisfaction, complaints and loyalty, including product quality, service quality, failure rate, troubleshooting rate. Survey results show that in 2015 refrigerators, air conditioners, washing machines, televisions and mobile phones in the five categories of products, customer satisfaction index scores were 82.8,82.4,81.3,79.4 and 76.4 points (out of 100), the score has than 2011 promotion. Wherein, refrigerators, air conditioners, washing machines and three white market satisfaction were higher than 80 points, belonging to a higher level, Television satisfaction levels less than the white market, mobile satisfaction is relatively low. From the customer loyalty, the loyalty of white electrical products is relatively high, the loyalty of TV is relatively low, compared to other mobile phones and home appliances, the higher the frequency of replacement, lower customer loyalty. The survey also showed that users generally for home appliances delivery and installation services, manufacturers are satisfied with the overall service hotline, but the service satisfaction is low, especially in the maintenance of a fair and timely home maintenance. Mobile phone service, the users are most dissatisfied with after-sales maintenance convenience, standardization, transparency of fees mobile phone sales channels can not meet existing customers